Daten und Grafiken über den Zusammenhang zwischen Social Media und Verkauf.
How does social media translate into sales? The July/August 2013 issue of the Harvard Business Review features Vision Critical’s report on how Pinterest drives purchasing behavior. This white paper extends that analysis with additional data on Facebook and Twitter. Drawing on nearly 6,000 survey responses on social purchasing, it offers unprecedented insight into their customers‘ purchasing decisions.
From Social to Sale identifies 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. Each question is supported with data and infographics that capture the state of social purchasing today.
Die Studie „From Social to Sale: 8 Questions to Ask Your Customers“ kann hier direkt heruntergeladen werden.