The BRANDfog 2012 CEO, Social Media and Leadership Survey set out to better understand the connection between C-Suite engagement on social media channels and attitudes of customer and employees toward that brand. The aim of the survey was to determine the effect this has on brand image, customer loyalty, purchase intent and overall leadership.
The survey results demonstrate that executive engagement in social media raises the brand profile and instills confidence in a company’s leadership team. It builds greater trust, brand loyalty and purchase intent. Respondents overwhelmingly confirmed their belief that C-Suite executives who engage in social media are better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.
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