Mütter und Social Media
Frauen im Allgemeinen und Mütter im Besonderen sind nicht nur bestimmend beim Einkaufen, sondern auch wertvolle Markenbotschafter.
Moms are the primary decision makers of household purchases, influencing $2.4 trillion in spend every year. (Yes, 2.4 trillion!) So we figured we’d better learn more about what motivates them to try, buy and share products.
PunchTab combined secondary research with our own research panel of Moms to better understand how moms choose, buy and recommend products and how multi-channel rewards programs can influence the online and offline behaviors of Moms.
In this whitepaper, you will discover:
- What channels moms use to interact with brands
- How moms interact with loyalty programs
- The actions moms would take in exchange for earning points
- What rewards moms want
- How moms can take rewards programs to the next level with umbrella loyalty programs
Quelle: Punchlab
Das Whitepaper „Scoring with mom – The Secret to Engaging Moms to Try, Buy and Share“ kann hier heruntergeladen werden.
