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Die soziale Volkswirtschaft

Unlocking value and productivity through social technologies

Wertsteigerung und Produktivitätssteigerung durch soziale Medien

The social Economy

McKinsey Studie über den Nutzen sozialer Medien im Hinblick auf Wertsteigerung und Produktivitätssteigerung.

In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.

While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.

Quelle: McKinsey Global Institute

Die Studie „The social Economy: Unlocking value and productivity through social technologies“ kann als Executive Summary oder komplett hier heruntergeladen werden. Darüber hinaus auch als E-Book oder podcast.

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