Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than What is the value of a Facebook brand Fan? According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.
Die Studie „Value of a Facebook fan 2013“ kann auch hier bestellt werden.