Neue Ideen und Innovationen sind kritische Erfolgsfaktoren, um nachhaltiges Wachstum sicherzustellen.
The study is based on interviews with 80 business leaders of European companies with annual revenues in excess of $1 billion. Over 60 percent of these companies have also reported better performance as compared to their competitors in the last two years.
It reveals that nearly two-thirds (68 percent) of the leaders surveyed believe new ideas and innovation will be vital to accelerate business growth. Coming in a close second, 44 percent of these leaders believe that more than any other growth strategy, entering into and sourcing from new markets would serve as a key driver of growth over the next two years.
However, in order for businesses to continue investing in new technologies to drive innovation, the study found that more work is required to track Return on Investment (ROI) on new ideas.
- Innovation in all areas of business is actively encouraged by 86 percent of the leaders surveyed and 73 percent said their organizations have formal processes for capturing innovative ideas.
- While 84 percent say an ROI model is essential all of the time or some of the time, over half of businesses surveyed noted that they do not have a way to measure and show ROI on innovation Just behind innovation and tapping new markets, 35 percent of respondents rated the introduction of new technologies such as the Internet, cloud, and social media as critical for growth.
- Nearly two-thirds (63 percent) of businesses stated that the IT department is now the primary growth enabler for their business. The most important roles of the IT department are centered around accelerating growth: bringing new ideas to the business, implementing new technologies quickly and effectively, and co-creating in order to launch new products and enter new markets.
- IT enjoys a strategic role when it comes to business growth, with only eight percent of business leaders citing cost-cutting as the most important role for the technology department.
Die Studie „Shaping Europe’s Future“ kann hier direkt heruntergeladen werden.