Der Report von Harvard Business Review zeigt, wie der neue Trend zur Mobilität ganze Branchen verändert und was man von Pionieren lernen kann.
Mobile is transforming every industry. Personalized engagement with consumers before, during, and after the shopping experience helps marketers and retailers build a loyal and meaningful relationship with every customer.
Utilities, health care, financial services, retailers and other leading adopters are reworking their mobile strategies to take advantage of the latest technologies. Discover how these companies in leading industries are capitalizing on mobile technology to provide greater competitive advantage sooner rather than later.
It is more than the ability to shift employees from being deskbound to being mobile. It is the ability to transform industries by bringing features that are unique to mobility, such as location, presence, and routing. That kind of capability can not only increase efficiency and eliminate additional friction in business processes, but it also has the potential for launching new products, new services, and even new business models.
Quelle: SAP
Das Whitepaper „How Mobility is Transforming Industries“ kann hier direkt heruntergeladen werden.