Studie zu aktuellen Trends und Perspektiven für 2012 zum Bereich digitale Nutzung inklusive Mobile und Video.
Accelerate digital marketing results
Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. According to eMarketer’s latest report “Top Digital Trends for 2012” favorable trends in technology adoption, consumer behavior and content availability have created a perfect storm of opportunity for online and mobile marketers. These developments have been unfolding for the past few years but, but have accelerated thanks to the success of tablets, the ongoing strength of smartphones and the increased social sharing of video content.
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Rethink your digital advertising strategy
Have you defined your 2012 online advertising strategy? How will the changing digital trends of today influence your future advertising spend for tomorrow?
This report discusses:
- Selling your boss on the importance of investing in video ads
- Social metrics need to be more than counting “likes”
- Consumer mobile trends and outlooks
Quelle: e Marketer
Das Infopaper „Top Digital Trends for 2012“ kann hier als PDF heruntergeladen werden.