Wie verändern neue Technologien wie Mobile Banking, kontaktloses Bezahlen und soziale Medien das Bankverhalten der Konsumenten?
Times are changing – and the signs point to new technologies continuing to play an increasing role in personal finance and banking. More than a third (37%) of almost 12,000 internet users surveyed in 12 European countries are already using mobile banking – and many credit the technology with providing more control over their money. While being able to bank on the go is very popular, cash is still favored for ultimate control of budgeting and spending. Social media is booming and is mostly used to get better insight into money matters and is set to grow as many young people expect to be able to make payments via social media.
Die Studie „Financial Empowerment in the Digital Age – Mobile Banking, Social Media and Financial Behaviour“ kann hier heruntergeladen werden.