„Trust“ is something that makes a serious difference to building and maintaining customer relationships. It is part of every organization’s priority list. It’s the glue without which any relationship would fall apart.
We’re talking about trust, the bedrock of all relationships, especially those involving money.
Different organizations have taken different approaches to building trust. Some have intensified their customer focus, taking greater care to see things from their customers’ perspective, understand their needs, and work in partnership with them. Others have improved communication by developing practical skills such as listening, probing, summarizing, and rapport building.
Das Diskussionspapier „Winning and Keeping Customers’ Trust“ kann hier heruntergeladen werden.