Herausforderung „Mobile Innovation“

Der Wettbewerb von Banken und Sparkassen um mobile Kunden

The Innovation Commitment

Der Kampf um den mobilen Kunden ist nur durch konstante Innovation zu gewinnen. Für eine erfolgreiche Strategie sind vier kritische Elemente zu beachten.

How to stay on top of market trends and meet consumer needs with innovative mobile services. How to keep customers loyal and prevent attrition by constantly updating your mobile offering with new, more innovative services.

As mobile manifests itself in all aspects of our lives, financial institutions find themselves caught up in a mobile “arms race.” In this new environment, financial institutions’ roles are changing rapidly, the pace of innovation has increased with non-traditional incumbents now competing for market share, and consumers are flocking to the providers and features they deem most ‘innovative.

Quelle: Monetise

Die Studie „The Innovation Commitment: The Key to Competing in the Financial Services Mobile“ kann hier kostenfrei angefordert werden.

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