Erfolgsstrategien beim mobilen Bezahlen für Banken

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Mobile Payments: Three winning strategies for banks

Whitepaper zu möglichen Wegen zum Erfolg für die Banken beim P2P Mobile Payment.

In a new white paper, SWIFT stresses the importance of mobile payments for the financial industry and recommends that banks could make a bolder move in the mobile money transfers business – working together to deploy a global mobile payments service for international money transfers and remittances.

It argues that mobile payments are rightly a top investment priority for banks globally – unsurprisingly, since out of a world population of 7 billion, more than 5 billion (70 per cent) have a mobile phone, while only 2 billion (30 per cent) have a bank account. This fast growing market is predicted to carry USD 1 trillion in transaction value by 2015.

However, non-banks like mobile network operators and e-commerce companies are currently deploying many of the mobile payment solutions. Several banks have already embraced mobile payments, but banks all around the world could do more to strengthen ties with their customers in a new “experience banking model” (c.f. Correspondent Banking 3.0).

There are three areas of strategic opportunity for banks:

  • Actively invest and expand mobile banking, in particular for corporates;
  • Partner with e-commerce companies to gain experience in mobile commerce;
  • Develop a global service for mobile money transfers.

In particular with regard to international money transfers, banks should collaborate to develop a global service that is mobile enabled. This can increase their market share and help address competition from non-banks.

Quelle: SWIFT

Das Whitepaper „Mobile Payments: Three winning strategies for banks“ kann hier direkt heruntergeladen werden.

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