Wie Banken und Sparkassen durch Big Data neue Einblicke in die Kundenbeziehung erhalten können.
In an era of intense competition and market volatility, banks need strategies for getting the most out of data for two key activities—customer interaction and liquidity risk management. This white paper shows how big data impacts these important aspects of the financial services industry.
Quelle: IBM
Das White Paper „Getting the most out of big data“ kann hier herunter geladen werden.