Der globale mobile Konsument

Den globalen und  mobilen Konsument verstehen

Global mobile consumer

Verbindung ist alles: Die Studie gibt einen Überblick zu den verwendeten mobilen Geräten wie auch zur Nutzung selbst.

This report is providing a unique insight into the mobile consumer behavior of 26,960 respondents across 15 countries (Argentina, Belgium, Brazil, Canada, Croatia, France, Finland, Germany, Japan, Mexico, Russia, South Africa, Turkey, United Kingdom, and the United States). The survey’s scope ranges from quantifying ownership of devices to understanding how these are being connected and used. Other areas covered include LTE (long term evolution), apps, NFC (near field communication), tariffs and billing, and mobile advertising.

Adding value to devices

The importance of mobile connectivity in our lives is growing each year. While the simplicity of a single device may be desirable, consumers are acquiring an increasing number of devices whose utility is a function of their ability to be connected. Demand for a widening array of devices continues to increase and connectivity becomes core functionality as it adds value to both devices and to content.

The state of the global mobile consumer report provides a view of some of the key trends that the survey results have revealed, both by looking at the individual country picture and at the consolidated global level.

Quelle: Deloitte

Die Studie „The state of the global mobile consumer“ kann hier direkt heruntergeladen werden.

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