Zukunft der Bankfiliale

Interessante Studie aus den USA über Verbraucherpräferenzen im Hinblick auf die Nutzung von Bankfilialen

Most bank customers say having a bank branch nearby is very important, but fewer go to one on a regular basis. Once seen as essential to a satisfying banking experience, customers still value full-service branches close to where they live and work, but when forced to choose they are willing to trade in access for fewer fees. As banks face rising cost pressures requiring them to reduce access and conveniences and/or increase or add fees, what is in store for banks and their customers?

Quelle: Chadwick Martin Bailey

Die komplette Studie „The Future of the Full-service Bank Branch“ kann hier herunter geladen werden.