Google Studie zum Auswahl- und Kaufverhalten schweizerischer Bankkunden.
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is established as well and particularly strong for shares, health and travel insurances
- The internet is a popular channel for processing banking transactions with 8 out of 10 Swiss onliners using online banking
- Online research prior to purchase is relevant for all analysed products
Quelle: Google Insights
Die Studie „Shopping for Financial Products in Switzerland” kann hier direkt als PDF heruntergeladen werden.